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Andrew Crawford
Digital Assets thought leader and innovator.
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October 9, 2021
Great to see that the Bank of America Life Plan #financialadvice goals based hub is getting traction in the mass market and delivering results. Since launching nearly 12 months ago it has led to a whopping $34 billion in increased account balances - that's impressive for a #fintech. ( by comparison Marcus by Goldman Sachs raised GBP30 billion since its launch in the UK in 2018). Part of this success has been the realization that #financial decisions are not solely driven by money-related issues. They are multi-dimensional and inter-connected with family, health, home, work, leisure and giving. Prompting customers with next best actions is an improtant feature of the app. Demonstrating that making personalised nudges will lead to actions if framed in an engaging format. Interestingly the top 5 goals being set by users reflected mass market pain points/ drivers of financial stress: Budget and Start Saving (35%) Improve Credit (27%) Save for a Large Purchase (22%) Buy a Home (21%) Save for Retirement (18%). BofA's success demonstrates that helping customers to make decisions that lead to better outcomes does engage people - you don't have to offer above-market interest rates to garner users. Just help them navigate the complexity of making better financial decisions! Financial Planning Association (FPA) #financialplanning #digitalbanking #digitalbank Goldman Sachs JPMorgan Chase & Co. Walmart H&R Block Sanoke Viswanathan #money #bank #wealthtech #fintechs #wealthmanagement #innovation #bankingtechnology #bankinginnovation Panagiotis Kriaris Lex Sokolin Simon Taylor #humancentreddesign  #digitaltransformaton  #customerengagement
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October 9, 2021
Blockchain based technologies and wallet-based systems are causing a paradigm shift in asset management because they redefine how assets are created, managed, and transferred—ushering in a new era of transparency, efficiency, and accessibility. Digital Money, ie stablecoins and tokenized deposits integrated into digital wallets, will establish the beachhead. Key settlement, liquidity, collateral, trade finance, insurance, distribution, cross-border payment, and identity infrastructure will then be integrated or developed around this new mechanism to transfer value peer-to-peer. Then the assets held in traditional custodial structures, like funds, will migrate rapidly and digital assets will enter their growth phase. There are 6 key elements that will drive driving, namely: 1. Disintermediation Traditional asset management relies on layers of intermediaries (custodians, transfer agents, administrators) and multiple ledgers. Blockchain replaces these with a single decentralized ledgers, wallets and smart contracts, reducing costs and friction 2. Transparency Every transaction is delivered simultaneously to all stakeholder, recorded immutably and can be audited in real time. This builds trust among investors and regulators, especially in complex fund structures. 3. Automation Fund operations like NAV calculation, investor onboarding, and compliance checks can be automated. This reduces human error and accelerates settlement cycles. 4. Liquidity and Accessibility Tokenized assets can be traded 24/7 on global platforms, improving liquidity for traditionally illiquid investments - no more ‘9-to-5’. Fractional ownership and wallet-based infrastructure opens access to retail and underserved markets. 5. Security and Resilience Advanced encryption and decentralized architecture reduce single points of failure. Enable investors to retain self sovereignty of their data. Establish trust without disclosing your personal details. Blockchain mitigates risks of fraud and cyberattacks through tamper-proof records. 6. Interoperability Blockchain enables cross-border asset flows without relying on siloed infrastructure. Wallets composable financial products that can interact across jurisdictions and platforms In the near future, assets will be increasingly recorded on blockchain technologies. The trajectory is clear. Making the most of this paradigm shift, like when share trading went from voice to electronic, will create new market leaders who position themselves strategically today.
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August 15, 2025