March 26, 2019
Well worth a read for anybody in superannuation.
After millions of dollars have been spent on trying to raise engagement over the last 10+ years...the results clearly demonstrate that it has not translated into member activity. Apathy, confusion and dis-engagement reign.
People don't find the current strategy resonates with their known reality, hence their lack of engagement.
The industry needs to learn a few lessons:
1) Most people know more about retirement than you think based on the retirement experiences of their grandparents (and parents). This provides the basis for their choices by establishing parameters around what they do and don't want their retirement journey and experience to be like;
2) A successful retirement isn't achieved through maximizing your nest egg (sorry MLC). It's about being financially secure enough to enjoy your desired lifestyle, to be healthy and active enough to do the activity's you want to do, and to participate in activity's that promote mental wellness that provide fulfillment, happiness and satisfaction.
We can provide the tools to digitally deliver guidance and advice to engage these people at OnTrack Retirement.
#superannuation Australian Institute of Superannuation Trustees #pulse #retirement The Australian Financial Review
March 26, 2019